Traditional marketing programs don't hold up anymore. The word marketing itself is outdated. Many staffing strategies + practices still in use were built for a pre-smartphone, pre-social-media world of print flyers, events, and a few ad channels.
That world is gone. Yet, most businesses are still leaning on the same small teams, or even (gasp!) one person to handle workloads that are suddenly 10x heavier:
tech stacks spanning dozens of apps
AI tools still in beta/pilot testing stages
third-party software integrations
constant monitoring + rapid adjustments
a delicate balance of automated vs. manual tasks
Company cultures are silently eroding under unrealistic demands. This isn’t just about job titles. It’s about rethinking how you define, staff, and budget for the workload once called marketing.
TODAY’S OUTREACH HAS TO ACCOUNT FOR:
Authenticity. “Those AI-cooked posts? Yeah, they read like microwaved leftovers. 🥡” (If you don’t know what I just did there, start your Contact message with “SOS!”.)
Transparent Pricing. Not just to stay compliant with new FTC and state regulations, but because confusion sends your customers elsewhere.
Answer Engine Optimization (AEO). Content structured so AI engines like ChatGPT and Google’s AI Overviews can pull direct, trustworthy answers about your business.
Interactive Engagement. Designing seamless digital + in-person spaces where customers initiate and participate with your team (e.g., social platforms, customer portals, front offices).
Tech-Heavy, “Always-On” Workloads. Dozens of platforms and software services, 24/7 customer engagement, constant optimization.
Continuous Data Feedback from every corner of your org chart, and adjusting plans weekly or monthly.
Companies hit “gray zones” during growth or market resets. Leaders see the pain points but don’t have the bandwidth or specialization to fix them.
That’s where I step in—filling the gaps and linking the pieces in modern outreach. I work behind the scenes to make your staff and business shine. I have established relationships with specialized project managers, producers, PR and marketplace partners nationally to support your team’s versatile workload. I step in with the rare perspective of an investor, owner-operator, and on-site staff, backed by a personal network of high-caliber talent, so you get impactful work done where it matters most.
Services
AI Ops
Conversational AI tool audits and onboard consulting + support work
Content
Web-based and small + large print campaigns
Publicity
Planning, messaging, + national media outreach
SEO AEO
Content for AI-driven tools (e.g. ChatGPT, Google AI Overviews)
Reputation
Monitoring + creating proactive strategies, responses, campaigns
CX Design
Clear pricing + processes at every customer touchpoint
Websites
Includes Yardi RentCafe Site Manager, Squarespace + Wordpress platforms
Brand Strategy
Identity, positioning + design of core elements and guidelines
Media Mentions + Appearances
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In a featured interview with Building Owners and Managers Association (BOMA) International, Jules Flesner shared practical advice on adopting mobile apps and tech tools to improve efficiency and elevate the customer experience.
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After a market presentation by EliseAI Co-Founder + CEO Minna Song and breakout sessions, Jules' panel explored the evolving role of conversational AI and automation in customer communication, challenges of centralization, and practical starting points for operations and marketing teams struggling with outdated company staffing models. The panel covered lessons from real-world implementation and wrapped with an audience Q&A.
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Jules Flesner spoke with Multifamily Executive article about how apartment companies are moving many traditional tasks into centralized systems. With labor shortages and faster tech adoption, more work is now handled by shared teams in modernized job roles.
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In response to President Biden’s transparency initiative, Jules Flesner was an early leader in identifying and creating renter-friendly tools that clearly show the full cost of renting. By working closely with major platforms like Zillow, Apartments.com, Apartment List, Zumper, Yardi, and EliseAI, Flesner improves websites and marketing materials that help renters make informed choices. The work also helps property operators and investors stay compliant and avoid legal risks.
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At a national event drawing more than 1,200 industry leaders to Huntington Beach, California, Jules Flesner joined Lidia Zaragoza to deliver a session guiding property owners and operators on smarter mobile app strategy decisions to improve ROI. The session outlined a clear framework for balancing branding, cost, and user experience, helping operators avoid common app launch pitfalls.
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Jules Flesner served as a panelist on CREtech’s global webinar exploring AI in multifamily management. The discussion highlighted that true success depends on integration partners who can support property management systems with specialized staff and training. Flesner emphasized that “you can’t build out clean data pipes across property management, asset management, and ownership without training all end users on the new technology.” Panelists agreed that while integration providers are key training resources, materials often need tailoring to each organization’s unique tech stack.
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Jules Flesner sat down with the National Apartment Association to unpack how industry jargon is often misunderstood and misused. Artificial intelligence (AI) isn’t the same as software automation, and automation isn’t the same as centralization (phew!).
The resulting article “Beyond the Chatbot,” published in Units Magazine with Flesner quoted as saying, “You’d have to be living in a cave at this point to not have AI touching your daily life..." (From Spotify to email spam filters, it’s so woven into our routines that people don’t even notice it anymore.)
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Jules Flesner was selected as an influential leader who is working to position CRE investment for a more inclusive future. Flesner helped push the development of crowdfunding technology, disrupting traditional investor circles and bringing in a more diversified group of investors than ever before in history. Winners were honored at the GlobeSt. Women of Influence Awards Dinner in Park City, UT and featured in the GlobeSt. Real Estate Forum.
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After RealPage's acquisition of Investor Management Services (IMS) in 2019, Jules Flesner worked directly with their development team as part of the beta and pilot client group. Flesner managed the onboarding of the original IMS portal, and in 2020 oversaw the relaunch of the enhanced RealPage portal.
The relaunch was a three-month, full-time outreach project combining tech, data accuracy, CRM organization, and security to deliver investors a modern, reliable way to track their real estate investments. Being selected as first in the U.S. to go live with the new system created a unique competitive advantage for the company.
Case Studies
Your business, discovered differently in the AI era.
Brand Development
What’s in a name? In this case, value.
CX Design
Never underestimate the power of a first impression.
Pay Per Click (“PPC”)
If PPC makes you think “Pay, Pray, Cry” - something’s wrong.
Colleague Feedback
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"Always an infusion of energy and great to be around. I consider you one of the heartbeats of the team and irreplaceable."
-IR Director
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"I am consistently impressed by Jules' ability to synthesize and execute innovative marketing and public relations strategies"
-Attorney
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"When you give direction on projects, the team moves quickly—not out of fear, but because of the trust and respect your leadership inspires."
-Regional Manager
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"Mentoring me and teaching me from things you had to go through so that I never would was amazing. I hope that advice keeps coming!"
-Associate
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"She manages to balance her expertise, and aesthetic sophistication with approachability; it's like working with your best friend and a world class designer all-in-one."
-Executive Producer
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“I’ve seen a lot in this industry, but your work is on another level!”
-Business Development Director
Stop Marketing. Start Modernizing.
Deep breath! You can afford specialized help to stay ahead in the AI era. The reality check is, your business can’t afford to ignore it.